German confectionery market offers a glimmer of Christmas cheer with increased volume of chocolate Santas

An increased grand annual total of 169 million chocolate Santas have been made this season by the Germany confectionery sector, despite the industry being hit by major energy crisis and inflationary challenges, writes Neill Barston.

The Latest figures from the country’s BDSI sweets trade association have shown an increase of 5.6% over the previous year, amid higher order numbers from the grocery sector, and positive momentum with export business, in spite of wider general logistics and trading difficulties.

As previously reported by Confectionery Production, the industry reported potential shortages of labour for the Christmas season amid the mounting array of challenges that have threatened the viability of the business.


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