Natural colouring line grows

LycoRed, Israel, has announced an expansion in production capacity for its natural beta-carotene colouring line in response to growing demand from food and beverage companies in the US, West Europe and Asia-Pacific.

The expansion of the natural beta-carotene colouring line will take place at LycoRed’s facility in the Ukraine, where B. Trispora biomass is produced. Production is expected to double by the end of 2014. LycoRed carries a variety of beta-carotene formulations under the brand name Lyc-O-Beta. Included are several emulsion and dispersion systems designed specifically for a wide variety of beverage and food applications.

“The production expansion is a result of a growing global demand for LycoRed’s natural beta-carotene colours, as well as supplying agreements with leading food and beverage companies,” explains Roee Nir, global commercial manager of Colour for LycoRed.

“The trend of replacing artificial colours with natural food colours started several years ago, and now the increasing concern of consumers has led to their direct approach to major food and beverage companies. They are demanding manufacturers to remove or replace artificial colours. Our recently launched Lyc-O-Beta Intense and BetaCote Intense spurred market interest beyond our expectations.” Lyc-O-Beta Intense delivers higher colour intensity for orange-coloured beverages, allowing reduced colourant usage — and therefore higher cost effectiveness — for the customers.

LycoRed will showcase Intense, its new line of natural beta-carotene colour formulations at Food ingredients Europe in Frankfurt from 19-21 November.


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