Subway bakery in Europe
European Independent Purchasing Company (EIPC) has announced that production of the Subway brand’s cookies has moved to Europe – marking the first time the famous cookies have been produced outside of the US. The cookies will now be produced at the Aryzta Bakery in Gerolzhofen in central Germany, and distributed by EIPC to over 4,500 Subway stores across Europe.
The Aryzta Bakery will produce over 100 million Subway cookies a year including different varieties of the Subway brand’s own label cookies including Chocolate Chip, Chocolate Chunk, Raspberry Cheesecake, Oatmeal Raisin, White Chip and Macadamia Nut.
The new bakery has been opened to meet the growing demand for the Subway brand in Europe. By 2020, the number of Subway stores in Europe is expected to almost double from the current 4,500 to 8,000.
“For expansion plans of that magnitude we need suppliers who will grow with us and an organised team responding to the needs of Franchisees and markets appropriately.” explains Ben Fricke, commercial director at EIPC.
With all cookie production previously completed in the US, EIPC has now successfully completed the move to Europe to reduce food miles, allow for a quicker response rate, and create a more flexible supply chain. Wherever possible, the bakery will also use locally sourced ingredients from Germany, strengthening the efficiency and flexibility of the supply chain further.
By moving production of the cookies to Germany, they will now be made using free range eggs, as is the case with all of the Subway brand’s own label products in Europe. That has been a goal of the EIPC’s as part of the Subway brand’s commitment to responsible sourcing and animal welfare standards.
