FMCG Gurus


Spotlight: Consumers seeking functional confectionery to boost immune system

The coronavirus pandemic has had a major impact on consumer lives across the globe. It has caused much worry and uncertainty among the public, who are now looking to change their lifestyles for the better. Although many individuals were already looking to adopt a holistic health approach to life, this has now been enhanced due to the pandemic, and a number are looking to boost their immune systems to stay disease free. But what products do consumers want and are they now turning to confectionery with functional benefits? Will Cowling of FMCG Gurus explores how the market is adapting.

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Changing tastes in European snacking habits sees growth in protein products

Snacking Habits across Europe are changing as consumers look for healtheir alternatives to traditional products. Consumer are recognising the link between all aspects of heath as they adopt the notion of holistic health. This has led to many consumers actively looking for better-for-me options and healthier occassions when choosing their snacking products. So what are the key consumer trends in Europe when it comes to snacking products? Research group FMCG Gurus offers its insights

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Confectionery Production