Relaunch for Skips & Nik Naks
13 October 2011 – United Biscuits UK is relaunching its Skips and Nik Naks brands.
UBUK is introducing a new and improved flavour to the Nik Naks range that consumers will love, as well as increasing the size of the individual snacks to make them even more satisfying. The bold new packaging will help to increase stand out on shelf, while the 30g handy packs will be available in a range of price marked packs (PMPs) as UB continues to add to its portfolio of PMPs to help retailers increase their sales.
Due to popular demand shown on social networking sites, the scampi ‘n’ lemon flavour will be reintroduced in multipacks of six, replacing Nik Naks pickled onion.
UB is similarly introducing redesigned Skips packaging to boost the brand’s shelf presence, which highlights Skips tongue tingling taste and the fact that each pack contains only 82 calories per pack. Following on from research that demonstrated that consumers would buy Skips more often if they were available in different flavours, UB is also introducing a Sizzling Salt & Vinegar variant in six pack multipack.
George Johnston, marketing director of Bagged Snacks, UBUK, comments, “Nik Naks and Skips have delivered over £30m worth of sales to retailers in the last year and the new pack designs will help to grow their sales further. Consumers have been campaigning passionately on social networks for new flavours and new news from these brands and we’re delighted to be able to respond to this demand. Both brands are available in PMPs, which are increasingly a key sales tool for retailers as consumers continue to feel that they offer better value for money.”
