Lakrids by Bülow celebrates gaining eco-friendly B Corp status
Johan Bulow, founder of Lakrids by Bulow, has seen the company evolve into a B Corp business. Pic: Lakrids
Danish liquorice specialist Lakrids by Bülow has celebrated gaining coveted B Corp status, which has highlighted its ongoing commitment to sustainable manufacturing within its operations, reports Neill Barston.
The international environmental standard, which is widely considered as a gold standard across industries for corporate social responsibility policies, which has now seen a number of companies with confectionery engage with the initiative, including Luker Chocolate, Valrhona, Love Cocoa, Koa cacao fruit business and Moo Free Chocolates.
Under the certification scheme, companies make a firm commitment to verifiable environmental performance standards, as well as placing accountability and transparency at the heart of their everyday operations.
As Lakrids, which is continuing its mission to ‘make the world love liquorice,’ noted that since 2020, 100% of the power consumption for factory outside Copenhagen where all the company’s products are crafted, is covered by power from Danish windmills, and in 2019, the business is believed to have become the first confectionary company in the world to switch to 100% recycled and recyclable (R-PET) plastic jar packaging.
Launched in 2021, the fully organic slow crafted collection presented in recycled glass jars and 2022 refill bags further minimise packaging consumption, reinforcing the brand’s positive impact beyond profits.
Founded in 2007 and built on the mantra “less but better,” founder Johan Bülow (pictured main image) pioneered a new category of gourmet liquorice within the premium confectionery landscape. Ever since, the company has strived to pave the way within the confectionery industry by consistently setting high standards when considering quality and innovation.
CEO Fredrik Nilsson commented: “Attaining B Corp certification is a momentous occasion for us. It reaffirms our commitment to making responsible business choices and contributing to the wellbeing of the planet and people, while spreading our love for liquorice.”
“B Corp certification serves as a testament to a company’s commitment to meeting the highest social and environmental standards, and our company has successfully demonstrated its dedication to create a positive impact in all aspects of its business.”
The brand achieved an impressive score of 85.3, signifying a comprehensive approach to environmental stewardship, fair labour practices and community engagement, along with a focus on natural and high quality ingredients, which remain major priorities for the company. As the business added, its ethical sourcing is of central importance, in terms of gaining its liquorice roots and cocoa beans as sustainably as possible, including its vanilla sourced from Madagascar, organic chili from a local farm in Denmark, to wild berries handpicked from the forest, as well as the use of sustainable packaging.