US-based Fresh-Lock packaging set for key Interpack trade fair
Fresh-Lock, the US-headquartered packaging closures company, has reported its preparations for Interpack have rapidly taken shape, with the business set to showcase latest lines at the event, reports Neill Barston.
Speaking to Confectionery Production, Todd Meussling, senior manager, market development for the firm, explained the company, which has more than 30 years of experience in the industry, is anticipating its return to Germany for its major showcase (at Hall 9, J32).
He said: “I love Interpack, and from the first time I went, and what I’m looking forward to now, is that this is an opportunity to experience packaging from a global perspective. While other shows have international attendees, the one thing that Interpack brings is that it’s such a collaboration of different parts of the world, and what they are doing in their respective markets. “It’s a great opportunity to survey all that, and it gives us the chance to meet with our international market, customers Fresh-Lock Hall 9 J32 and suppliers.
It also allows us to better understand trends that we may be familiar with, but as to how they are flourishing in different locations. When you see a number of companies from different places that are all focused on something such as sustainability – you know that that’s real,” explained the senior marketing manager on his hopes for the show.
Indeed, it’s that focus on engaging with core environmental topics such as recyclability and organic packaging that are of key interest to the business, which is continuing to steadily grow its market share, with its heritage dating back to the late 1970s. As its marketing manager noted, the chance to share latest innovations with sector colleagues is a particularly valuable aspect of the event, given the fact it has not been staged for the past six years.
Significantly, he says that the business has evolved considerably since its earliest days, evolving from a market born of demand for flexible closures on commercial pouches, which it has continually sought to refine.
According to Meussling, the business has worked on providing bespoke solutions for a diverse range of businesses across the entire sector, with confectionery being very much in the mix, providing packaging solutions for a number of renowned brands. In terms of its environmental credentials, it has pushed the boundaries of technical capability, while engaging closely with customer requirements. “Sustainability is our single most important initiative right now.
One of our jobs is to be a bit of a chameleon when it comes to our customers. Everyone is looking for something different, so we take pride in the fact that we have built our products so that our goals become to help our customers achieve their goals in packaging.”