DouxMatok and Blommer target breakthrough reduced sugar chocolate collaboration
Dark chocolate stack, chips and powder
Israeli-headquartered sugar reduction tech firm DouxMatok is targeting new confectionery innovations through a ‘game-changing’ partnership with US-based cocoa processor and ingredients firm Blommer Chocolate Company, reports Neill Barston.
The joint venture has reported a key breakthrough in creating what they believe could prove a notable breakthrough in creating a new chocolate chip series, which is anticipated to prelude a broader range in response to heightened demand for ‘better-for-you’ ranges.
As Blommer noted, it will be initially made available through its US customer network, with its last series featuring Incredo Sugar, reduced sugar formulation, which is reported to be the only solution on the market made of real cane sugar.
According to the companies, this allows for up to 50% sugar reduction and enhances the perception of sweetness with substantially less sugar and no compromise on taste, texture, or sweetness.
The collaborative effort will allow both Blommer and DouxMatok to offer its customers a range of delicious chocolate products with significant sugar reduction. The first available product in the innovative Discovery product line is a new chocolate-flavoured chip, with 50% sugar reduction, lower calories, and higher fibre compared to traditional full sugar chocolate chips but tastes just as decadent.
“We’ve been working to provide a reduced-sugar chocolate offering for a long time, and when we began working with Incredo Sugar, we knew it would be successful,” said David Meggs, Chief Operating Officer at Blommer Chocolate Company.
“Until now, we’ve only been able to offer full sugar or zero sugar products, without a sufficient offering for sugar-reduced chocolate that meets our high taste and sweetness expectations. We’re confident that our collaboration with DouxMatok is going to advance the space and we’re excited to introduce these new offerings to our network of customers.”
As the business noted, providing sugar-reduced chocolate that meets consumer needs with no compromise to taste or sweetness has been a key challenge for food brands and manufacturers – after a year of development, this partnership addresses this long-standing industry challenge. A select group of customers started receiving and testing the innovative Incredo-enhanced chocolate-flavoured chips and provided very positive feedback.
“We’re thrilled to bring our sugar reduction solution to Blommer’s extensive network of CPG customers, which will allow new innovations and exciting new product opportunities across the spectrum of confectionery, baking, and dairy industries,” said DouxMatok’s CEO, Ari Melamud.
“Empowering delicious taste and enhanced nutrition while simultaneously improving the health and wellbeing of consumers globally is an ambitious goal, but as we hit these milestones in leadership in the sugar reduction space, it will catapult the industry into the next phase of food revolution.”