Swizzels set for production growth

Swizzels is expanding its relationship with European pooler and producer of pallets and boxes, Pooling Partners, as its confectionery production is set to increase as a result of ongoing investment.

The investment by Swizzels will allow for the increase in sugar confectionery in a business that already experiences major seasonal hikes. During September and October, sales double in volume thanks to events such as Halloween.

Swizzels says the financial injection will have a significant impact upon the Swizzels supply chain, which stretches across the UK.

The only pallet pooler to be able to manufacture its own products, Pooling Partners also retrieves, repairs and repatriates pallets as part of its circular economy model. The company uses its ‘One Way Trip’ solution which streamlines the process by collecting the empty pallets from Swizzels’ end customers, including cash and carry businesses and smaller confectioners – repairing them, if necessary, and reintroducing them into the cycle.

This process, the company says, guarantees the constant flow and integrity of the pallets as the business builds up to the busy Halloween season where demand for Refreshers, Double Lollies, Fizzers, Fruity Pops, Drumsticks, Rainbow Drops, Love Hearts, Parma Violets and Double Dips, is at its peak.

“There are major plans for the New Mills site where our annual production is set to increase significantly over the next 12 months,” said Nigel Wanford, supply chain manager for Swizzels. “Pooling Partners has worked with us step by step over the last seven years and we will be building our new model around the service that we currently operate together, albeit the volumes will increase in line with demand.

“We work well as a team as we are both focused upon quality and service. We need to be assured 24/7 that the pallets are in the best condition and critically there when we need them as our requirement increases in line with seasonal spikes.”

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Confectionery Production