ISM Middle East

Date: 7 November 2023 - 9 November 2023

Sheikh Zayed Rd
Dubai World Trade Centre

United Arab Emirates


Welcome to the region’s largest trade fair for sweets and snacks – ISM Middle East! The premier trade event for the sweets and snacks professionals.

The show helps connect brands with a wide number of retailers, distributors, F&B suppliers, and hospitality chains from across the UAE, Saudi Arabia, Bahrain, Oman, Africa, and South Asia.

Taste the most trending, innovative and sales-generating products for your business at ISM Middle East, 7-9 November 2023, Dubai World Trade Centre.

This is your opportunity to showcase your products, gain valuable insights into this regional market, and network with industry professionals from around the world.

With our exceptional range of exhibitors and networking events, ISM Middle East is the ultimate platform to take your business to the next level.





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