Hershey devises national heat map of perfect pairings for Christmas
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Hershey has added some festive cheer to the Christmas season in delivering a heat map holiday season pairing guide to create to boost traditional celebrations, reports Neill Barston.
The company has produced its latest survey via OnePoll, in which a majority of people agree that it is important to mark Yuletide with gatherings of friends and families- with confectionery traditionally being high on the list of favourite items to share.
In the wake of its new study, the business has created a special candy pairing guide designed to match one of its holiday offerings with the most popular traditions unveiled in their recent survey. The guide features seasonal favourites including Hershey’s kisses wrapped in festive foils and Reese’s Trees, as well as new products including its Holiday Bars.
Among other products that have previously proved popular are Reese’s peanut butter and milk chocolate in the fitting seasonal shape while decorating Christmas trees with lights and ornaments, which ranked as the number #1 most popular tradition nationwide, and in 15 states. Furthermore, another festive hit has been the oversized Reese’s 1lb Peanut Butter Cup, already gift tagged and ready to bring to your next gift exchange.
“Hershey knows that magical feeling of being surrounded by loved ones and cherishing every moment this special season brings,” said Katie Behrman, associate brand manager, seasons, at The Hershey Company. “We want to help transform those sweet moments into lifelong memories by adding an extra element of delight with our seasonal products like Hershey’s Kisses in festive foils, new Hershey’s Milk Chocolate Hot Chocolate Bombs and Rolo Creamy Caramels Wrapped in Rich Chocolate.”
The company has also confirmed a return for Hershey’s Kisses in its Candy Cane flavour as well as Reese’s Peanut Butter Trees in the fan-favourite seasonal shape. New items for the season also include the first-ever Hot Chocolate Bombs for crisp winter nights, and gift-worthy Holiday Bars with 24 varieties of seasonal imprinted images such as stars, wreaths, trees, stockings, and more.
According to the company, favourite US traditions across the nation include:
- Decorating the Christmas tree – Utah (82%), New York (79%), Vermont (79%), Tennessee (78%), Washington (77%), North Dakota (76%), Louisiana (75%), Pennsylvania (75%), Montana (74%), Oklahoma (74%), Rhode Island (74%), Arizona (72%), Massachusetts (68%), Delaware (67%), Illinois (64%)
- Exchanging gifts – Idaho (79%), Connecticut (76%), Michigan (75%), Georgia (74%), South Dakota (74%), Iowa (73%), Maryland (73%), New Jersey (73%), South Carolina (73%), Wyoming (73%), Kansas (72%), Missouri (72%), Ohio (72%), Wisconsin (72%), Oregon (71%), Hawaii (70%), Minnesota (70%), Colorado (68%), Virginia (67%), Alaska (66%), Nevada (62%)
- Watching a favourite holiday movie – New Mexico (81%), Florida (73%), Indiana (73%), Mississippi (72%), New Hampshire (71%), California (70%), North Carolina (65%), Texas (63%), Nebraska (61%)
- Going to look at holiday lights/decorations – Kentucky (80%), Alabama (77%), West Virginia (69%), Arkansas (68%), Maine (67%)