Sugar free flavours

Date: 28/04/2011

28 April 2011 – Verve, a natural chewing gum manufacturer in the US, has expanded their line of Glee Gum with two new, sugar free varieties – Refresh Mint and Lemon Lime. In response to growing consumer concern over artificial sweeteners like aspartame, sugar free Glee Gum is the only gum in the US sweetened naturally with 100% xylitol extracted from American birch trees.

“In developing the formula for sugar free Glee Gum, we searched high and low for an alternative sweetener that would be safe, healthy and eco-friendly,” says Deborah Schimberg, president and founder of Verve. “Xylitol fits the bill and then some. It’s a low calorie, naturally occurring sugar alcohol with proven benefits for dental health. Plus, it tastes great!”

With the introduction of sugar-free, Verve enters the fastest growing segment of the chewing gum market. But not all sugar substitutes, or even xylitol sweetened gums, are created equal. The xylitol in sugar free Glee GUM is extracted using a wood based integration process for 84 – 99% less impact on the environment than conventional methods of xylitol production. A safe choice for diabetics and others on restricted diets, just six grams of xylitol a day (four servings of sugar free Glee Gum) can help to fight cavities, reduce plaque, and even clear nasal passages.

Sugar free Glee, like the rest of the gum line, is all natural and made without artificial colouring, flavouring, sweeteners or preservatives.