Sweet incentive from Candyking
21 July 2011 – Candyking has launched its first ever major consumer promotion offer.
Developed with Filmology, the UK’s leading cinema marketing and promotions company, the deal offers consumers the chance to claim two free cinema ticket vouchers by purchasing four medium cups of pick & mix from participating retailers including Tesco, WH Smith and Wilkinson nationwide.
Once consumers have collected and saved tokens from the four cups, they simply need to be sent away to claim their cinema ticket vouchers. These can then be redeemed for cinema entry at any of the 78 Cineworld cinemas in the UK (except Chelsea, Fulham Road, Haymarket or Shaftesbury Avenue).
Chris Hobbs, marketing manager, Candyking comments, “This is an exciting promotional initiative for us. Candyking has become a pioneering company in its marketing and branding. It is a perfect way for us to reward our loyal customers as trips to the cinema are popular for individuals of all ages!”
David Pearson, director of Filmology says, “To work with partners such as Candyking and produce this promotion is fantastic, particularly as Candyking is so synonymous within the cinema industry. With some great films being released over the summer this will undoubtedly prove to be a successful way to incentivise consumers, offering them a reward that truly appeals.”