Brazilian confectionery exports rise ahead of Sweets and Snacks Expo
The Brazilian confectionery, snacks and biscuits industry has participated in this year’s Sweets and Snacks Expo in the US with a renewed range of products.
A total of ten companies were part of the industry showcase in Chicago that concludes today (24 May), organised by by Abicab (The Brazilian Cocoa, Chocolates, Peanuts, Candies and Byproducts Industry Association) in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
According to Abicab, the confectionery sector has already reaped results from its significant investments in healthier products through a range of Brazilian ingredients. These latest items are being offered in addition to the traditional sweets and snacks portfolio that is already well established in the American market.
After Abicab reported a strong response to Brazilian companies at ISM in Germany earlier this year, the Brazilian industry aims to keep up the momentum. The global showcase in Cologne, saw South American firms close more than double the sales compared to those gained in 2017. The exports to the US increased by 4% in value in the same year, countering recent trends in the market.
“The Brazilian industry has been investing in automation and technology, as well as innovative sweets and snacks production, and this combination is contributing to the increase in exports to traditional markets, such as the United States and Europe, as well as opening new markets”, says Ubiracy Fonseca, President of ABICAB.
Among the products launched with innovative ingredients, which bring the wealth of biodiversity from the Brazilian forests, are the traditional Freegells Hard Candy drops, by Riclan, in açaí berry and banana flavour.
In addition, Embaré is launching a passion fruit mousse caramel and its portfolio at Sweets and Snacks expo has included Brazilian Delights, a line of caramels in papaya, soursop, açaí berry, mango, pitanga and cupuaçu flavours.