Tomra devises virtual demonstrations centres amid coronavirus outbreak

The global Tomra equipment group is responding to the coronavirus outbreak through offering live virtual demonstrations of its sorting solutions.

As the company revealed to Confectionery Production, it has developed virtual demonstration capability to take its test and demonstration centres to the participants’ home office.

They will be able to book interactive sessions with the Centers in Leuven, Belgium, Xiamen, China, and Sacramento, USA. During these demonstrations, participants will be able to see first-hand Tomra’s sorting solutions in action.

Throughout the session, they will be in contact with the company’s experts via live video link to discuss the benefits of these technologies in terms of quality, food safety, profitability and sustainability. With the firm’s new virtual demonstration centres, participants will be able to test the sorting solutions they are considering and make an informed purchase decision.

Ashley Hunter, Senior Vice President and Head of Tomra Food, said: “We are going through a period of unprecedented disruption. In this situation, our foremost priority is to ensure that we support our customers’ ability to maintain a consistent supply of quality food while keeping our employees and, by extension our customers’ and suppliers’ staff, safe and well. These are challenging times for all of us, both on a personal level and for our businesses, but it is vital that we keep up our collective efforts to keep the global food supply chain operating effectively.”

The creation of these new virtual demonstration centres is the latest step in the group’s plan of actions to ensure it will remain at the side of customers to provide all the support they need to keep their sorting operations running efficiently – around the clock – to maintain the food supply throughout the crisis.

Additional steps already taken include: preempting the potential disruption to its supply chain with measures such as the increase in stock levels of critical components to meet current and future orders of products and spare parts, and to keep the customers’ equipment running with minimal or no down time.

Furthermore, the company is leveraging digital technology to take its expertise and resources to the customers, supporting them with their existing sorting equipment without visiting their sites by using its remote service and training tools.

Ashley Hunter concluded: “Our overarching priority is to ensure the health and well-being of its employees, as well as its customers’ and suppliers’ staff. With all these actions, it is ready to help its customers navigate the challenges of this unprecedented crisis while protecting the safety of all the people involved.”

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