KitKat seeks safari inspiration for its latest dark and white bar release
A bold new safari-inspired version of KitKat is launching a distinctive Zebra variety of the brand feature a crispy wafer on a dark chocolate base, topped with marbled dark and white chocolate, reports Neill Barston.
With bold packaging to match the product’s eye-catching design, the four-finger treat will hit stores across the UK and Ireland this month.
Callum Smith, Assistant Brand Manager for KitKat said: “Now over 85 years old, KitKat’s unique mix of heritage and innovation has helped to make it one of the UK’s most iconic confectionery brands. We know how much people love to discover new KitKat flavours, and we think Zebra is an innovation they will go wild for! “KitKat Zebra brings you the best of both worlds – combining deliciously rich dark and white chocolate with our crispy wafer – and we hope fans will agree that it tastes as good as it looks. All we can say is, stripes are definitely in this season.’
KitKat Zebra is the latest in a long line of new flavour launches from the brand. Last year’s KitKat Gold, originally launched as a limited edition, has proved so popular that it is now a permanent addition to the range.
Other recent innovations include KitKat Green Tea Matcha and KitKat Ruby. This year, KitKat is also offering consumers the chance to Win a Break from Bills – with seven remaining top prizes worth a whopping £10,000 each up for grabs! Eight specially produced lucky KitKats featuring ‘Winner’ written across the bar have been hidden around the UK and Ireland – and the first has already been found! What’s more, KitKat is also giving away £50 every hour (between 9am and 7pm) from now until the 28 March*. To find out if you have won a prize, visit www.kitkat.co.uk and enter your 13 digit barcode.
The Break from Bills online promotion is also live now across KitKat 2- finger and 4-finger singles and multipacks, KitKat Chunky singles and multipacks and KitKat Chunky Duo. Like the rest of the KitKat range, Zebra uses Rainforest Alliance certified cocoa that has been responsibly sourced as part of the Nestlé Cocoa Plan, and contains no artificial colours, flavours or preservatives.
The 41.5g bar (RRP 85p) is available now in most major retailers and wholesalers; and will be in convenience stores from March. Zebra will also be sold in a multipack (3 x 41.5g bars) exclusively in Tesco stores. KitKat was invented in York back in 1935 when the first four-finger bar was introduced as the ‘Rowntree’s Chocolate Crisp’. The name ‘KitKat’ was adopted a couple of years later and the brand has gone on to become a worldwide phenomenon, with 17 billion KitKats eaten across the globe every year.