Latvian-based Food Union releases major European ice cream series
Latvian-headquartered ice cream and dairy producer, Food Union, continues to invest in developing innovative products that connect consumers across key markets, as it unveils a series of 17 new products across its brands.
The company has become a market leader in the Baltics, with strong market positions in Norway, Romania, Russia and Belarus with continued investment in its ranges and production facilities.
As winter approaches, the company continues to build value across seasons and develops comforting, exciting and nostalgic flavours for consumers to enjoy. Customers in Latvia, Lithuania, Estonia and Belarus can now enjoy the unique combinations and flavours that Food Union’s innovation centre has developed over the course of several months.
“For us at Food Union, ice cream season is all year round. Building the bridge between seasons ensures increased relevance in people’s lives. We enjoy delighting our consumers with new products that not only compliment their summer experience, but also offer a form of sensory comfort and escape in the winter,” says Normunds Staņēvičs, CEO of Food Union, Europe.
“And in times of uncertainty, people value what is familiar and trusted. Therefore, the flavours this autumn and winter season are inspired by all-time classics, childhood memories, and customer’s favourite desserts, in family friendly and environmentally friendly packaging,” added Staņēvičs.
Food Union’s exciting latest ice cream products offer rich, comforting flavours in a variety of sizes and formats that customers can share, and includes its well established Latvian brand Pols, known for products that evoke childhood nostalgia, is now offering two new products rich in flavour.
One is a classic vanilla ice cream with condensed milk, and the other is a cotton candy ice cream with marshmallows for those who enjoy more playful flavours and are still young at heart. Both ice creams are now available in 500 ml tubs. Food Union’s team innovated these new flavours to reflect both traditional flavours and modern flavours, bringing customers comfort and nostalgia when they need it the most.
The new range also includes new varieties from Karlsons, one of Latvia’s best-selling ice cream brands, which has added two new products in large family-sized formats, designed for home-made scooping. Both new products capture its classic flavours in a tricoloured ice cream: one with vanilla-chocolate-blackcurrant flavours in a white-brown-purple ice cream, and the other with vanilla-chocolate-strawberry flavours in a white-brown-pink ice cream. Both ice creams are now available in 850 ml recyclable and biodegradable cardboard packaging.
Meanwhile, in Lithuania, Pols has two new ice cream products with all-time classic ingredients: chocolate, nuts and coffee. Both ice creams are designed to be dessert favourites for families and friends to share. Pols now offers coffee-flavoured ice cream with a bittersweet coffee filling, and a hazelnut- and chocolate-flavoured ice cream with a sweet and savoury hazelnut and chocolate filling. Both ice creams are available in large one litre environmentally friendly, biodegradable packaging.
Among the company’s other releases are products from Premia (main image), with new flavour combinations and ice creams featuring less sugar. New flavours like orange ice cream with almond paste and cowberry jam, as well as Premia’s collaboration with Olde Hansa Restaurant featuring pieces of baked spiced almonds, while in Belarus, Ingman, an ice cream producer, has transitioned its single-serve ice cream brand Belij Polus to a family-friendly format with its most beloved and popular flavours.