ProSweets organisers extend early event booking scheme until the end of May

The organisers of ProSweets Cologne international trade fair have extended the term of early bird booking for exhibitors until 29 May, in light of the coronavirus pandemic causing considerable business disruption.

The event is due to take place between 31 January and  3 February 2021, just three weeks before the rescheduled Interpack being staged in Dusseldorf between 25 February and 3 March, which will mark an exceptionally busy period of planned global trade fairs for the food sector during the winter and spring period of next year.

As ProSweets organisers noted, such events “will play a crucial role” in showing the industries involved the solutions and trends for a successful future. Production, logistics, sales and communication will change increasingly, the networking of the actors, the reactivation of economic relationships and the establishment of new business will be more important than ever.

In addition, the venue’s team highlighted that fairs will play a special role here as they are an important building block for the economic growth of companies. Therefore, ProSweets Cologne is already working on suitable formats to meet these challenges. The aim is to provide all market participants with new solutions early on in times like these, which offer an opportunity for rapid economic recovery and lay the foundation for the future future success of the industry.

An important pillar of Koelnmesse is its worldwide network of trade fairs in the Food & FoodTec sector. This offers unique access to the entire international food industry, including growth markets such as Brazil, Colombia, China, Thailand or the United Arab Emirates. Taken together, the network, with around 19,000 exhibitors and almost 600,000 visitors, has reached a size that is unique in the industry worldwide. The planned events in Asia already offer new opportunities to activate your own business in autumn.

Building on the potential of the network, ProSweets Cologne offers its exhibitors and trade visitors additional support via numerous communication channels in order to stay up to date in times of no trade fairs and to reach their own customers.

“We want to use this to support the food industry in keeping in touch with its customers, sharing know-how and, above all, networking with each other. We are currently in an active and very constructive exchange with our customers at all of our Food & FoodTec trade fairs. Many of the exhibitors are already looking forward to important events in their segment because they are essential for presenting their products, giving impulses in the industry and driving their economic growth.

We are therefore working flat out to create new creative and digital solutions so that our customers continue to have suitable platforms for their business and innovations, especially in times of increased uncertainty. We believe that it is all the more important now to share best practices in dealing with current challenges, because only through mutual exchange can we create industry-relevant solutions for changing requirements. The positive feedback and the high level of encouragement from our customers promise a positive outlook for the upcoming trade fairs and encourage us to continue to work full force on new formats and improvements for our customers, ”explains Anne Schumacher.

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