Ferrero places sweetest ad for sixty sensory judges

In a move that has been described as potentially the ultimate role for chocoholics, Ferrero is advertising in Italy for a total of 60 product taste testers.

The job placement was made on the Open Job Metis website, calling for non-professional sensory judges who will rate a range of items under development at the company.

Ferrero has made the call for the testers at its base in Alba, in northern Italy, which remains its headquarters for what have become a global enterprise.

Last year, the company turned over €10.5 billion, and made headlines earlier this year with a $2.8 billion cash deal for Nestlé US confectionery interests which including Baby Ruth and Butterfinger.

The Italian firm is presently behind some of Europe’s leading brands including Nutella, Ferrero Rocher, Kinder and Tic Tacs, as well as having acquired Thorntons in the UK.

“We are searching for 60 sensory judges for tasting activities of confectionary products,” read its latest advert, with ideal candidates being described as those who would like to learn how to taste cocoa, hazelnut powder and other sweet products.

According to the advert, those selected for the sweet-toothed role will undergo a three-month training course, with a four-hour-a-week contract reportedly available.

In addition to its success with Nutella, the brand has launched and placed investment into a number of ranges during 2018. This have included a £1.5 million TV ad campaign for its Tic Tac brand, and a further £1.7 million placed into promoting its range of Kinder DC Superhero girls range of Kinder eggs. The brand is also set for a new range of monster Kinder Choco-Bons that will be available this September.

A spokesperson for Ferrero said: “Last year, we saw a 68% uplift in sales during the key seasonal period, thanks to our Halloween inspired packs. Returning for 2018, we have refreshed our monster designed bags, to drive seasonal excitement and help retailers capitalise on the occasion.”

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