Multi-million upgrades revealed for French Nutella and cookie manufacturing
Ferrero has confirmed investment into its French production sites for Nutella and related cookie products. Pic: Ferrero
A core strategic investment has been made by Ferrero totalling €60 million has been confirmed into core facilities in France, including major upgrades to its Villers-Écalles site in Normandy, reports Neill Barston.
Within its latest tranche of funding, the business has confirmed that upgrades to the location include enhancing its environmental and industrial performance.
In addition, some €30 million is being allocated to support the development of Nutella Cookies in a plant in Nieppe (Hauts-de-France), owned by Biscuits Delacre, a Ferrero affiliated company.
As the business, which is set to play its part in our World Confectionery Conference this September, noted, the funding demonstrates its commitment to the region, which employs 1,400 people and supports a broader total sof 11,300 jobs across the country.
According to the Italian-founded fir, its investments in France have reached €210 million over the past five years, reflecting a sustained effort to modernise infrastructure, expand capabilities and support long-term growth.
As the company added, linked to the launch of Nutella Cookies, a new investment of €30 million has been announced at the Nieppe plant in the Hauts-de-France region, owned by Biscuits Delacre, a Ferrero affiliate. This project will support the development of industrial capacity dedicated to this strategic innovation for the Nutella brand, through the installation of a production line unique in Europe.
With this new investment, Ferrero continues to strengthen its industrial footprint in France by developing new production capacities designed to support the Group’s growth through innovation.
Mauro de Felip, Managing Director of Ferrero France, commented on the investment: “France has held a central place in Ferrero’s industrial and logistics strategy in Europe for many years.
“The investments announced today reflect our commitment to pursuing sustainable and tangible development in the country, by strengthening our industrial capacities, supporting the innovation of our brands – such as the launch of Nutella Cookies on the French market – and making a lasting contribution to the economic vitality of the regions in which we operate.”
