Major move for Mars with new global chief digital and information officer
Kemal Cetin has been appointed digital officer for Mars Incorporated for its snacking business. Pic: Mars
Mars, Incorporated has moved to place enhanced focus on its online operations, naming Kemal Cetin as Global Chief Digital & Information Officer (CDIO) for its snacking business, reports Neill Barston.
The company, along with key players in the US and global confectionery market has moved to make significant use of technology including AI for analysis and formulation of its product ranges.
For his part, Cetin, who takes up the role in August, is set to report to Andrew Clarke, Global President of Mars Snacking. He will sit on the Mars Snacking Leadership Team and the Mars Digital Technologies Leadership Team.
As the company outlined, its latest appointee will lead the company’s digital, data and technology agenda to accelerate business growth. He will drive the next phase of its online development.
Notably, Cetain has gained nearly three decades of industry experience, having most recently served with FrieslandCampina, where he was Global Business and Digital Solutions Officer and member of the Executive Team.
Prior to FrieslandCampina, he was with various global FMCG companies across the U.S., U.K. and Europe including Diageo, Coca Cola Enterprises and Whirlpool.
Andrew Clarke, Global President, Mars Snacking commented on Cetin’s appointment. He remarked: “I’m delighted to welcome Kemal to Mars Snacking. His experience leading digital transformation and helping organizations grow makes him the right leader at an important moment for our business.
“As we continue bringing together the newly acquired Kellanova brands, Kemal will play a key role in helping us move faster, make better decisions and build for the future.”
Cetin has international experience and proven success in driving digital technology innovation, business agility and transformation in global companies.
Commenting on his appointment, Kemal Cetin said, “I am honored to join Mars Snacking as its new Chief Digital & Information Officer. Mars has a rich history of innovation and transformation to accelerate business growth. Together, we will advance the use of digital technologies, data, analytics and AI capabilities to drive sustainable growth and create lasting value for our consumers, customers and Associates.”
