Haribo’s preparations for this year’s Halloween have been sent into the spooky stratosphere with special seasonal ranges including Harry Potter based offerings, writes Neill Barston.

The company enjoyed key success with this year’s Sweets & Snacks Expo in Las Vegas, and has embarked on significant autumn campaign of releases and engagement campaigns.

Notably, the company has unveiled its latest Draco Malfoy edition, as the global-hit wizard movie franchise shows no signs of losing its impact among a new generation of fans. 

As the company confirmed, also new this year, Crazy Skeletons bring a sweet-and-sour twist with fun flavor combinations like Cherry & Kiwi and Pineapple & Blood Orange. Furthermore,  fan-favorite Sour Bats are flying back onto shelves as well from this month.

Twin Snakes campaign
Significantly, the business has placed its Twin Snakes brand at the center of its popular Kids’ Voices advertising for the first time, with a new US. campaign celebrating the playful sweet-and-sour twist that has helped make the treat a fan favorite.

Created by long-standing strategic and creative partner Quiet Storm, the campaign builds on Haribo’s much-loved Kids’ Voices platform and the playfulness of Twin Snakes: every piece has a sweet side and a sour side, and everyone seems to have their own preferred way of eating it.

Sweet side first. Sour side first. Heads first. The new spot turns those different rituals into a playful debate between a pair of twins and a friend, each convinced that their way is the right way. Through Kids’ Voices, the debate plays out with the unmistakable conviction and playfulness of children, bringing the firm’s enduring celebration of childlike happiness to
a treat with a personality all its own.

Notably, as the business confirmed, Snakes  grew 33% between 2022 and 2025. Twin Snakes will also be available in treat-sized packs for the very first time – as Twin Snakes Minis – with millions of bags included in variety packs this Halloween season. The brand now reaches some 41% of US households, according to latest data studies.