Innovation takes centre stage at iba bakery and confectionery event
The continuing evolution of confectionery and bakery markets will be under microscope next month at the global iba event in Dusseldorf, Germany.
Taking place between 18-22 May, the show focuses on innovative food trends including mindful eating is a megatrend – gluten-free and vegan alternatives as well as high-fibre ingredients are key to a conscious lifestyle.
New flavours from all over the world are also en vogue. Protein-rich food ingredients and more sustainable ingredients are also important, with a focus on reducing sugar and fat content. Local authenticity is also a major topic: consumers love baked goods with regional ingredients.
Notably, fresh product developments will be presented at the brand new iba food trends area, which runs like a boulevard through Hall 15. National and international exhibitors will present their solutions and expertise on individual ‘island stands’.
Dutch exhibitor Zeelandia, for example, which is celebrating its 125th anniversary, will be exhibiting here. The focus of the long-established group is on bread, fillings for baked goods, baking ingredients and application solutions, with a focus on the freshness concept.
In terms of flavours, the bakery segment will come to the forefront with issues such as nutritional optimisation, sustainability and consumer demand must be overcome without compromising on taste.
Significantly, within the rapidly developing baking industry, challenges such as nutritional optimisation, sustainability and consumer demand must be overcome without compromising on taste. At iba, visitors can discover new flavour trends and chocolate combinations.
For example, they will find versatile fruit and cream fillings for all types of baked goods or high-quality, dairy-free whipped cream
that is ISO9001, ISO22000 and Halal certified. Fermented sourdoughs remain another trend: In Hall 15, for example, baker’s yeasts that fulfil consistent quality standards or enzyme-based baking solutions that are tailored to the needs of the bakery will be presented. Those who love colourful baked goods or desserts will also find what they are looking for: Toppings with colours of natural origin impress with their tasty chocolate content
As the event organisers noted, anyone looking for inspiring products on healthy snack alternatives, egg substitutes made from soya, perfect dough moulding or creative solutions for crispiness, trend studies and innovative food ingredients will find more than enough in Hall 15. Further exhibitors on the topic of food trends include the companies: Puratos, Dawn Foods, Food Colours, Kandy or Interstarch, Pavoni Italia and Soy Austria or Eurogerm and Fine Organics. For more event information, visit iba-tradefair.com
