Industry study declares Quality Street as Nestlé’s most searched for product

An industry study of Nestlé’s most popular brands based on their average monthly search volume in the UK has seen Quality Street emerge as the most searched for treat.

The research has been conducted in the wake of the company’s recent decision to axe two cherished biscuit bars, Breakaway and Yorkie, which the company claimed would pave the way for an investment in new product ranges.

With this recent news, Lift Safe and Online Marketing Surgery, have created their Top Ranked Nestlé Chocolate & Confectionery Report. This ranks well known Nestlé chocolate and confectionery based on average search volume, shedding light on the nation’s sweet preferences.

Key findings-

-With an impressive 33,100 monthly searches, Quality Street continues to reign as a favourite among chocolate enthusiasts.

-Since 1957, Munchies are still loved by chocolate lovers seeking a delightful texture and indulgent flavour.

– Gathering 14,800 monthly searches, Smarties evoke nostalgia and joy with their vibrant colours and irresistible chocolate.

-The least favourite that emerged was the Toffee Crisp, with 5,400 monthly searches. Hopefully not the next product to get the cut!

Top Ranked Nestlé Chocolate & Confectionery By Average Search Volume
Quality Street (33,100)
With 33,100 monthly searches, this classic assortment of rich chocolates and creamy fillings remains a persistent favourite, offering a variety of flavours to satisfy every sweet craving. With the popular Purple One having 2,400 searches on average a month in the UK.

Munchies (27,100)
Launched in 1957, and gathering 27,100 monthly searches, Munchies’ unique blend of sweetness and crunch, featuring crunchy biscuit and chewy caramel, makes it a standout choice in the confectionery aisle.

KitKat (22,200)
Originally called the ‘Rowntree’s Chocolate Crisp’ in 1935 and enjoyed by more than 1 billion times a year in the UK. KitKat’s iconic blend of crispy wafer layers encased in smooth milk chocolate secures 22,200 monthly searches, offering a timeless indulgence.

Smarties (14,800)
Smarties’ vibrant, fun 8 colours, red, orange, blue, green, yellow, pink, violet and brown these iconic sugar-coated chocolates with their crunchy shell and smooth milk chocolate are irresistible. Evoking feelings of nostalgia and joy with every bite, with 14,800 monthly searches.

Yorkie (14,800)
Launching in 1976, and then creating the controversial £3m advertising campaign in 2001 of ‘It’s not for girls’ this bold, rugged, and unapologetically indulgent, Yorkie stands as a testament. With 14,800 monthly searches, remaining a favourite among chocolate enthusiasts seeking a substantial indulgence.


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