Ferrero delivers key range expansion with first ever Rocher and Raffaello chocolate bars

The Ferrero group is breaking new ground in entering the premium chocolate bar category with its Rocher and Raffaello brands for the first time in its long-established history, reports Neill Barston.

As the business explained, it is releasing its latest creations in the form of a 90g bar with a total of seven flavours which the business believes will help further cement its position within the wider category.

Having launched its Rocher brand in 1982 and subsequently the Raffaello in 1990, its original aim was to make quality patisserie specialities accessible to a much wider public, which the company believes has taken a significant further step in entering the bar market.

According to Ferrero, its latest series has been developed over three years by a team of 50 specialists in seeking to refine the right recipe to meet the demands of its global customer base. The new bars have been designed with a  creamy filling, covered with a top layer of chocolate mixed with crunchy pieces of hazelnuts or almonds.

Among the seven flavours for the Rocher bars are milk, 55% dark and white chocolate combined with hazelnuts, almonds and salted caramel flavour, while the Raffaello ones are made of white chocolate blended with coconut, almonds and pineapple.

The new Ferrero Rocher and Raffaello Bars will start to be available in the UK this month from August 2021 and will be progressively rolled out in several markets across Europe. They will also be available outside of Europe during 2022.

Notably, the company’s latest additions to its ranges come in the wake of its 12th sustainability report, which focused on its completion of several key targets, including moves to protect the environment, as well as sourcing ingredients sustainably and promoting responsible consumption, as well as policies designed to empower its employees and consumers.

The business now has 100% sustainable cocoa beans through independently managed schemes and 100% certified cane sugar through Bonsucro and Altromercato, as well as making significant progress towards 100% green electricity for manufacturing within Europe.


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