ISM organisers create online product database for confectionery manufacturers

Sweet Kitchen @ISM, CiuCiu Bonbonmanufaktur - Candy Show (Lutscher) mit Florian Belgard, Halle 3.1

Following cancellation of this year’s international ISM confectionery event amid the pandemic, its organisers have issued a new product database to help boost manufacturers’ latest ranges, reports Neill Barston.

So far, a total of 67 exhibitors from 20 nations have contributed a total of 107 items from their latest ranges, as the event seeks to make further preparations for its anticipated next show due in Cologne, Germany in January 2022.

As part of a new products and trend campaign, entrants for its new confectionery product site will additionally be presented via the social media channels of the trade fair. The highlight will be the selection of the top 3 innovations of ISM 2021 by an expert jury, which will be presented in March.

According to Koelnemesse’s research, healthy snacking and enjoyment remain the two core priorities for sweets manufacturers, with a further emphasis  on important factors such as texture, colour and taste.

In addition to fresh, fruity taste experiences with natural colours and flavours as well as dried fruits, crispy snacks like small balls of cereals with or without chocolate, healthy biscuits or fat-free crisps are in keeping with the trend. These include for instance products such as organic cereal bites in the flavours sesame and sunflower seeds or coconut/pumpkin seeds, crunchy cookies filled with peanuts and hazelnuts, Crispy Cups waffle cones with a creamy filling or crunchy cereals covered with chocolate and natural fruit powder.

Furthermore, trends have indicated that raw ingredients such as dried berries, nuts or seeds also play an important role on the snacks scene. The new products include organic crackers, snack-sized bars of dark chocolate with red berries and linseed or candied orange peel covered in tender chocolate.

As the event organisers added, a wide variety of sweets and snacks that contain no animal-based ingredients is noticeable. Hence “plant-based” is also prevailing as a trend in the sweets and snacks industry. Furthermore, the transparency with regards to the ingredients or product origin plays an ever-increasing role for the consumer. The clean label trend is also asserting itself more and more in the sweets industry. Especially in the case of chocolate and chocolate products, there is for example an increasing number of alternatives that contain no cow’s milk, such as oat milk drinking chocolate. The offer also includes vegan, lavender or marigold-flavoured honey varieties.

A further focus of the products lies on the theme sustainability, because naturalness and sustainability are of key significance when purchasing sweets and salty snacks. Over the past few years, there has already been a growing number of exhibitors, who were registered under the trend theme “fairly traded products”.

The focus is on sustainable raw materials and sustainable packaging comprising of less plastic, because climate protection and resource-saving production processes are also one of the top priorities of the consumers. Sustainability often goes hand in hand with organic, vegan and vegetarian. For example, the exhibitors are presenting organic crackers or organic biscuits, vegan marshmallows, vegan gluten-free fruit sticks, premium chocolate in organic and Fairtrade quality or vegan truffles in the New Product Database.

Proteins are a long-term trend. The theme health plays an important role for the consumers here. Whereby, the taste is and continues to be decisive. The manufacturers are presenting for instance new “fibre” bars, which stimulate the bowel functions or vegan protein bars that consist to 100% of plant protein with no added sugar. Other new variants are protein chocolate enriched with peanuts or protein peanut butter chocolates.

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