Schubert prepares to unveil live demos at Pack Expo Connects event

German-based global packaging brand Schubert has unveiled plans for its showcase at Pack Expo Connects virtual event, revealing its latest series of industry equipment and systems.

As the company explained, it will be offering six live demonstrations for its present ranges, which include a number of machine lines with a strong focus on confectionery and bakery sectors. It will demonstrate its fully integrated Flowpacker, as well as offering manufacturers the chance to learn how to print their own 3D printed format parts on site, in next to no time.

The virtual showcase has been established as a replacement for the cross-industry Pack Expo event that had been due to be held next month in Chicago, US, but became the latest event to be pulled in its physical format due to ongoing concerns surrounding coronavirus.

Show attendees will be offered virtual tours through Schubert’s headquarters in Germany and through its North American headquarters and training center in Charlotte, North Carolina. A highlight will be the introduction of a compact Casepacker for a US American manufacturer, which was originally planned to be exhibited live at Pack Expo.

“When talking about industry relevant trade shows in North America, Pack Expo is the number one show for us to rely on. As an exhibitor we know what to expect, attendees know what to expect and at the end of the show it’s always a success for both sides”, explains Hartmut Siegel, CEO at Schubert North America. “It was soon obvious that for this year, an in-person event wasn’t going to be possible. Instead, the PMMI came up with this new format, the idea of meeting virtually at Pack Expo Connects. It’s a debut for Schubert, as for many others, too, and we expect this to be just another great format”.

The family-owned German leader in TLM packaging machines, has once again prepared a show program to address current requirements such as a high level of flexibility, availability, and fast time to market.

Another highlight of  this year’s show will be Schubert’s lightline Cartonpacker, a case packing machine with a very small footprint. For the first time, Schubert will present its case packer live during a North American trade show. The case packer on exhibit is designed for a Schubert customer located in the US.

Sales manager Stefan Hoffmann will demonstrate all features of the compact and space saving system and moreover will take the viewers on a virtual journey through the company’s German headquarters. He said:  “This new show format is a great opportunity to invite our customers on a virtual journey through our production site in Germany – it’s not only about presenting final assembled machine systems but also about providing the bigger picture, where is the machine built, by whom and how will it be shipped to the US after the successful FAT? This and even more will be covered during the live demo: A preconfigured Case Packer – Immediately ready for use”.

Empowering customers 

“When I go to a customer, my goal is to have them work with my guidance, so they can do the job completely on their own next time” describes Aaron Beaulieu, Field Service Technician at Schubert North America. Virtual trade shows require an even higher degree in authenticity to deliver intimacy to the attendees that are missing out on the personal face-to-face interaction. That is why Schubert does not only introduce its new technologies but also provides a look behind the scenes. Aaron Beaulieu, a former machine operator at a customer of Schubert, will take show participants on a virtual tour through the company’s training facility in Charlotte, NC, while sharing insights about customer service and training at Schubert.

For more information on the event, visit


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