Givaudan delivers major rebrand for its flavour and fragrance divisions

The global Givaudan group has moved to revamp its flavour and fragrance divisions which will be renamed as Taste & Wellbeing, as the business seeks to expand its operations across its areas of specialism, reports Neill Barston.

As the business explained to Confectionery Production, the move is part of its wider 2025 strategy as it seeks to further enhance its portfolio of products and solutions for a number of market segments, including devising applications for the confectionery and broader food markets.

During the past six years, the company has acquired a total of 16 businesses, which it is seeking to further enhance, with focuses on naturals and delivery systems into nutrition, food ingredients and beauty. According to the company, this broader offering will help customers to better respond to consumer demand for products that support health and wellbeing, positive ageing and changing lifestyles, whilst meeting their ethical and responsible business expectations.

Consequently, the firm’s fragrance division will become Fragrance & Beauty highlighting its leadership in  whilst signalling the expansion into beauty ranges. Louie D’Amico, president Taste & Wellbeing said: “Over the past five years, we have expanded our portfolio in a significant way, complementing our industry-leading flavour and taste capabilities with an outstanding offer of natural functional and nutritional solutions. The new name captures this expanded portfolio and the value we bring to customers by going beyond great taste, to create more complete future-facing food experiences.”

The company added that the new names reflected its goal of helping create healthier and happier lives and a respect for nature, and its rebranding has been aligned with the divisions’ innovation-led 2025 strategic ambitions to shape the future of food, fragrances. With its history dating back over 250 years, it is committed to driving purpose-led, long-term growth, and last year employed over 14,900 people worldwide and achieved sales of CHF 6.2 billion.

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