tna expands Middle East capabilities with new Dubai site

Australian-headquartered tna has developed a services hub for its Middle East operations, opening a new office and training facility in Dubai.

The packaging and processing specialist, which has devised a number of equipment ranges for the confectionery and snacks segments, is focusing its latest site on technical support and offering enhanced access to spare parts.

Set with the Dubai Airport Free Zone (DAFZ), the company’s new Middle East hub provides local food manufacturers with a range of new after-market services, including enhanced technical support and easier access to spare parts. Featuring state-of-the-art facilities, a modern design and open plan layout, the new site also incorporates a brand new training and demo centre to ensure food manufacturers are able to maximise the performance of their tna equipment.

“The Middle East food industry is experiencing considerable growth at the moment,” comments Mukul Shukla, general manager, tna – Middle East. “Across the region, local and international companies are looking for manufacturing equipment that improves productivity, ensures product quality and meets local consumer demands to tap into the opportunities the Middle East food industry is offering.

“As a global supplier with a strong local footprint, we’re ideally placed to cater to the different requirements of this dynamic industry. In fact, tna Middle East has grown tenfold since we started operating in the region in 2006 – both in terms of sales as well as staff. Together with our full spectrum of innovative food processing and packaging solutions, our new facility will be instrumental in helping food manufacturers unlock the potential of this rapidly evolving market.”

The new office is close to Dubai and Sharjah airports, and is double the size than the previous site, providing facilities for its expanding team, as well as offering greater stock holding capacity for parts. Its customers will benefit from more choice and shorter lead times, helping them minimise downtime, improve line efficiencies and reduce operating costs.

In addition, the business has also developed a demo room, enabling customers to experience its solutions first hand and attend dedicated training sessions.

Shukla adds: “Our new demo and training area offers customers a training experience that goes far beyond standard operating instructions by offering them detailed insights into the functions of cutting-edge equipment in a live operational environment.

“In combination with our wide range of after-market services such as locally stocked parts, on-site technical support and online training programmes, the new facility will help customers improve workplace safety, reduce downtime, enhance operational efficiencies and maximise the lifespan and performance of their tna solution.”

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