Ferrero develops two senior group management roles amid wider growth

Ferrero has confirmed two new senior group management posts, amid wider strategic positioning for the business as it continues to grow its global operations, reports Neill Barston.

Firstly, Alessandro Nervegna, presently serving as chief strategy and innovation Officer, will become the (CEO) of Ferrero Core, overseeing categories including confectionery, biscuits and bakery.

Meanwhile, Lapo Civiletti (below), the present CEO of the Ferrero Group, is now set to take on a new post of President of Ferrero Ice Cream and WK Kellogg Co, with the latter business having been acquired last summer in a deal put at $3.1 billion, further enhancing its position across the category.

The two leadership roles will report to Giovanni Ferrero (pictured below), President of Ferrero International S.A, holding company of the Ferrero Group, which has set itself a goal of expanding from being solely confectionery-based, to becoming a leader across the sweet-packaged food market as a whole.

As Confectionery Production has previously covered at key shows around the globe, including at Sweets & Snacks Expo, the business has made notable gains through a consistent pipeline of innovation across its brands, as it seeks to enhance its market share.

The deal to acquire WK Kellogg has been seen by many market observers as being especially significant, as the move takes the business in an expanded arena of operating across the broader food and snacking market, which has continued on a growth trajectory, despite challenges within many global supply chains over the past two years.

As the business, which is once again set to play its part in our World Confectionery Conference this September in London, asserted, its growth plans have been steadily continuing over the past decade, alongside a consistent stream of innovation in its international markets including its core home territory of Europe, as well as in the US, where it has risen to become one of the top three businesses serving the regional market.

For his part, Alessandro Nervegna has had a near 30-year career at Ferrero, holding senior leadership positions across multiple geographies and played a key role in product strategy and innovation. As the firm noted, his global experience and deep knowledge of the business position him to lead Ferrero Core through its next phase.

Commenting on his appointment to the new point Giovanni Ferrero, who retains an overall responsibility for strategic direction and vision for the business, enthused: “I am delighted to announce the appointment of Mr. Alessandro Nervegna as CEO of Ferrero Core.

His business acumen, strategic mindset and managerial rigor will ensure Ferrero Group maintains its growth trajectory and continues to be a leader in the sweet-packaged food industry.”