Hershey and Mondelez combine for Reese’s Oreo Cups and cookies

An epic melding of two brands threatening to “break the internet” has been confirmed with the delivery of two new major products, Reese’s Oreo Cup, and Oreo Reese’s Cookie that are set to prove among key confectionery talking points this summer, writes Neill Barston.

The historic mash-up between the flagship candy brand and cookie has, according to the company, come in the wake of significant social media demand for the fresh innovations. 

Notably, the releases build upon a strong showing for both Hershey-owned Reese’s and the Mondelez major group behind Oreo cookies, which have both continued to garner significant respective market share.

As the companies’ noted, there’s “no need for anyone to play favourites” with regards to its latest collaboration. As for the Oreo Reese’s Cooking, each one has  signature Oreo chocolate sandwich cookies filled with a Reese’s peanut buttery creme and cookie crumbs.

For its part, the Reese’s Oreo’s Cup unites  milk chocolate and white creme peanut butter cups with the Mondelez flagship cookie brand crumbs for good measure. Both ranges are available this summer.

“This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for,” said Michelle Deignan, Vice President, the Oreo brand, US.

“At Oreo, we’re always striving to break into the cultural conversation with unexpected and delicious partnerships for fans. As a 110+ year-old brand, we’re constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the Reese’s brand to deliver the collab of their dreams.”

“At Reese’s, we’re obsessed with pushing the boundaries of what chocolate and peanut butter can become — and our fans fuel that fire,” said Dan Mohnshine, Vice President, U.S. Confection Marketing, The Hershey Company. “When we heard the incredible demand for a Reese’s and Oreo mashup, we knew we had to make magic happen. This isn’t just another product launch — it’s two legendary brands coming together to create something absolutely unprecedented that’ll blow minds and taste buds everywhere.”