Spirit of Valentine’s Day remains strong, as Ethel M Chocolates marks 45th anniversary
Ethel M Chocolates is marking Valentine's in style. Pic: Ethel M
US-based premium confectionery brand Ethel M Chocolates enters in the spirit of Valentines with its latest collection, as the company marks its 45th anniversary, reports Neill Barston.
The Mars-owned business explained, it has pulled out the stops this year to ensure that sweet romance is in the air owing to its chocolatiers, who have created a memorable new series to add to its portfolio.
As part of marking the occasion, the brand is also offering Valentine’s Day experiences at its Flagship Store & Cactus Garden in Henderson, Nevada. For the 12th consecutive year, the beloved Lights of Love display will transform the three-acre Cactus Garden each night into a dazzling wonderland, illuminated by over half a million red, purple and pink sparkling lights, which started this week, and continues until February 16. It is also offering guests the chance to sample chocolate batch favourites.
“For the past 45 years, Ethel M Chocolates has reflected its dedication to quality, craftsmanship and innovation into every chocolate gem,” said Lisa Vannerson, PR Director, Ethel M Chocolates. “This Valentine’s Day, we’re embracing the spirit of love with exquisite flavors, stunning packaging and opportunities to create customized gifts that bring joy to every Valentine.”
This year’s limited edition range, includes a Small Heart Box & Large Pop-Up Heart Box – each containing a curated selection of premium chocolates in 14-pc and 28-pc assortments. The Large Heart Box features a beautifully crafted lid that reveals a pop-up heart card — a stunning moment before you even reach the chocolates. Starting at $40.
There is also another limited edition Love Collection, featuring five heart-shaped chocolate gems that each deliver distinct flavours, including fillings such as Lemon Satin Creme, Peanut Butter, White Chocolate, Blood Orange and Passion Fruit. Priced at $18.
Moreover, the series also includes a five-piece truffle collection, which have been developed with creamy, rich ganache fillings coated in dark, milk or white chocolate shells, also retailing at $18. The range is completed by a custom chocolate box for good measure.
