Bakery inspired Nestlé confectionery series set for retail shelves

Nestlé has taken its inspiration from the bakery sector for its latest trio of inventive confectionery releases this month, writes Neill Barston.

As the company revealed to our title, the series includes Aero Double Choc Brownie Flavour, Milkybar Crispy Cookie, and Munchies Vanilla Cheesecake Flavour, which are being made available nationwide.

With Brits known for their love of a baked treat, there remains notable potential for such crossover product development.

For its latest series, the Aero brownie features in bite-sized pieces of bubbly brownie flavour Aero are perfect for sharing with friends and family.

Meanwhile, the Munchies Vanilla Cheesecake Flavour features smooth milk chocolate cubes filled with a rich, creamy vanilla centre and a crunchy biscuit piece. For its part, the Milkybar variety combines smooth, creamy Milkybar pieces with mini cookie inclusions for a fun texture and nostalgic taste.

Brand Manager for Nestlé UK & Ireland, Michael Kehoe, commented: “The team at Nestlé Confectionery has had a fantastic time experimenting with many bakery-inspired treats in our test kitchen this year. We’ve selected these three final flavours and brought them to life on some of the nation’s favourite confectionery brands, which we feel really capture the indulgent spirit of tasty baked goods. We can’t wait to hear what our fans think!”

Furthermore, as the business noted, it has also brought out another key Milkybar product this month. Eagle-eyed shoppers may have spotted the brand’s Chocolate Crumble Sharing Block, made up of creamy, indulgent chocolate with a crumbly filling that is anticipated to make an impact on shelves from this month.