Exclusive video: ISM Middle East 2024 review

This year's ISM Middle East drew an eclectic gathering of exhibitors from around the world. Pic: Neill Barston
This year’s ISM Middle East delivered a wealth of product innovation for the region, with more than 500 exhibitors delivering a show that nearly doubled in size, with a strong representation from businesses from around the world.
Watch our exclusive video review below reflecting on the three-day show staged at the Dubai World Trade Centre, where we speak to the Karen Beston of the UK Pavilion, Markus Rustler, CEO and President of Theegarten-Pactec, Cristian Chu Salgado of Luker Chocolate, and Katharina Buschjager, ISM Middle East’s director to gain their views on the event.

chocolate confectionery Dubai innovation new products Snacks sweets
PeopleCristian Chu Salgado Karen Beston Katharina Buschjäger Markus Rustler
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