Ferrera’s Nerds among honours at Sweets and Snacks Expo

The Ferrara confectionery brand has emerged triumphant at Sweets and Snacks Expo in the US, with two of its Nerds candy series gaining innovation honours, writes Neill Barston.

Its success was confirmed at the event’s initial awards ceremony held in Indianapolis, with the company’s Gummy Clusters were named best in show for its dual texture, and flavour profile.

The company’s second accolade went to its Nerds Candy Corn, gaining the top seasonal treat award for its distinctive innovation featuring a candy shell surrounding a Candy Corn with a soft and chewy Nerds fruit centre.

As Chicago-based Ferrara, which is part of the Ferrero group, added, the most Innovative New Product  Awards bring in retail and category thought leaders who represent 85 percent of the confectionery and snack category, evaluating more than 300 innovations and recognising 55 products across 11 categories, including the Best in Show and Seasonal awards. Each product is evaluated based innovation, taste, packaging and ability to sell.

“Ferrara’s Nerds brand continues to breakthrough in the market, with transformational innovations that embrace consumer trends, while perfectly embodying the unique spirit of the brand – all celebrating the notion of being better together,” said Greg Guidotti, General Manager, Sugar at Ferrara.

“Our Nerds brand is on fire! We have already seen incredible in-market momentum and immense love from consumers with Nerds Gummy Clusters. We look forward to bringing the unique multiple texture and flavour profile we’re known for to the Halloween season with Nerds Candy Corn.”

The Ferrara business now employs around 6,000 in the US, working on more than 35 brands which have steadily expanded. Its present range includes SweeTarts, Trolli, Brach’s, Black Forest, as well as managing the Keebler, and Famous Amos businesses for Ferrero.

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