ISM organisers report encouraging early response to 2022 event

Organisers of the ISM international sweets event in Cologne, Germany, have confirmed an encouraging global response to its next event in January, 2022, reports Neill Barston.

The event, which remains the largest single show within the global sector, was forced to cancel its event this year due to the ongoing coronavirus pandemic, with a number of other industry showcases due to take place across 2021.

As Koelnmesse noted, ISM 2022 has already received a positive response from the sweets and snacks industry during the first months of the registration period. The leading global trade fair for sweets and snacks hasn’t quite matched the level of the previous event in 2020 after these difficult months and ongoing challenging conditions brought about by the Corona pandemic, it is however recording a very good number of registrations with exhibitors from 33 countries.

The international sweets and snacks industry is ready for the re-start. This is above all reflected by the fact that not only exhibitors from Europe, but also from countries beyond Europe have registered. These include for example, Egypt, Argentina, Belarus, Brazil, The People’s Republic of China, Guatemala, Hong Kong, India, Iran, Japan, Canada, Colombia, Morocco, Mexico, Nepal, Saudi Arabia, Singapore, Tunisia and the USA.

Furthermore, key German companies have already signed up, including Hitschler, Kuchenmeister, Niederegger, Riegelein, The Lorenz Bahlsen Snack-World and Zentis. Companies like Katjes, Krüger, Lambertz, Ritter, Rübezahl, Trolli and WAWI, which are among the top 100 sweets manufacturers with the highest turnovers worldwide, are also on board again.

From abroad, ISM has received applications from market leaders such as Arcor (Argentina), Baronie (Belgium), Canel’s (Mexico), Cemoi (France), Cloetta (the Netherlands), Elvan (Turkey), Fazer (Finland), Fini (Spain), Hamlet (Belgium), ICAM (Italy), Ion (Greece), Kambly (Switzerland), Loacker (Italy), Manner (Austria), Natra (Spain), Nestlé Italiana (Italy), Riclan (Brazil), Roshen (Ukraine), Sölen (Turkey), Valor (Spain), Vidal (Spain) and Wawel (Poland).

The booking status for country pavilions is very international too. To-date groups from Belgium, Brazil, Bulgaria, Denmark, Greece, Hong Kong, Ireland, Italy, Canada, the Netherlands, Austria, Poland, Sweden, Switzerland, Spain and Turkey have already confirmed their participation.

In terms of contents, the focus will lie on the topics sustainability, healthy and enjoyable snacking as well as the quality of sweets and snacks. The planned event programme of ISM including the Expert Stage and trend lectures by Innova Market Insights and Euromonitor will also concentrate on these themes. Additional future-oriented topics in digital form will create new impulses within the industry.

Trade visitors, who are interested in fruit and vegetable snacks, functional bars, products without additives and raw products with natural ingredients as well as new product ideas, will find a large variety of exhibits in the Trend Snacks Area as well as in the Start-up Area in Hall 5.2.

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