Vegan chocolate brand Love Raw expands with international listings
British-founded vegan chocolate brand, LoveRaw has expanded its presence after confirming a number of international listings for the company, despite ongoing pandemic conditions, writes Neill Barston.
The Altrincham based firm has secured multiple new retail sales channels in the UK, France, Spain and Switzerland, allowing customers to purchase the company’s three signature collections – the iconic chocolate Butter Cups, epic M:lk Choc Bars and the industry-first Cre&m Wafer Bars – from three brand-new global markets, as well as gaining listings with Booker Retail Partners and approximately 1,200 forecourt retailers including Motor Fuel Group, Rontec and Harvest Energy.
The company’s latest ranges will be available from this month at selected locations.
Its expansion closely follows another recent success for the business, which saw the firm welcome Kuwait and Malta to its increasing catalogue of worldwide retailers, together with 500 UK Co-op stores, towards the end of last year (its Christmas range pictured below).
Manav Thapar, co-founder and managing director of LoveRaw, said: “It’s exciting to see such positive growth in our retail stockists not only within the UK but across international markets too, and we couldn’t be prouder. The last 12 months have been challenging – especially combined with the current circumstances – but the team have been working as hard as ever, and it has paid off with a great start to 2021.
“Every success we achieved in 2020 has taken us closer to becoming the go-to vegan snacking brand. This category is ripe for disruption and we’re confident that we have the right team in place to achieve great things,” he added.
Having joined the LoveRaw team last August as ‘Head of Convenience’ after four successful years spearheading business growth within iconic snacking brand Grenade, Liam Mahoney played a significant role in securing these latest key accounts.
As the business noted, there have been a number of notable developments for the business in the past year, including launching its own branded “M:lk” chocolate, and launched its most successful product line to date – the Cre&m Wafer Bar – with sales reportedly increasingly significantly since its launch in September 2020.
In addition, the brand has won awards including ‘Best Dairy Product Alternative’ at the World Plant-Based Awards 2020 and ‘Family Business Entrepreneurs of the Year’ at the Great British Entrepreneur Awards (GBEA) 2020.