Mondelēz range aims to deliver festive cheer amid growth in Christmas confectionery

5996938 Dairy Milk Oreo Selection box Front

Mondelēz International has unveiled an array of festive treats from its Cadbury and Maynards Bassetts brands hitting this year’s Christmas shelves in the UK, as retailers bid to recover amid the ongoing coronavirus pandemic, reports Neill Barston

With the UK’s high street retailers hard pressed as many have been forced to close their doors over the past few months due to covid-19 restrictions, many traditional outlets for confectionery have been limited in Britain, as with many markets around the world.

However, Mondelēz said it is determined to bring a little seasonal cheer, noting a festive confectionery market showing 5.1% year-on-year growth (according to Nielsen research), with its latest wide ranging selection of sweets including its classic Cadbury advent calendars and Roses tins in collaboration with Emma Bridgewater. The brand will also be bringing forward its Dairy Milk Jingly Bells, as well as a number of Maynards Bassetts offerings.

The company is advising  retailers to split Christmas into three phases to enable them to stock the right range at the right time. The season begins in September and October, when stores can kick off with a ‘Season Start’ for sharing confectionery as the nights draw in. In November, the season begins for shoppers with the ‘Countdown to Christmas’ so retailers should reflect this in store with advent calendars and tree decorations. Finally, as we enter December and the big day approaches, retailers can deliver ‘Seasonal Christmas Magic’, where shoppers are increasingly looking to trade up, by stocking up on gifting and selection packs to drive maximum sales from festive shoppers.

New ranges 

Within company is delivering a 285g  beautifully designed Cadbury Dairy Milk Advent Calendar is perfect for those who want a classic treat to enjoy as they countdown to Christmas. Filled with creamy Cadbury Dairy Milk wrapped around chunks of walnut and caramel. RRP £5.99.

Weighing 82g, Cadbury is also releasing its new limited-edition Cadbury Dairy Milk Jingly Bells are deliciously creamy and perfect for a treat for adults and to gift in stockings this Christmas. Available in two delicious flavours, they’re also designed for at-home baking occasions. RRP £1.49.

Another highlight will be its Roses series, delivered in combination with Emma Bridgewater, designed to encourage families to come together to Unwrap Your Favourite Home Comfort this Christmas with this special edition tin. As two brands whose origins are in bringing loved ones together and being thankful for the people in our lives this is the perfect festive partnership to encourage consumers to trade up when gifting. RRP £9.99.

The business is also unleashing its Freddo Giant gold treasures tins, which feature Cadbury Dairy Milk chocolate buttons and a great surprise toy as well, RRP £5.99, 8 units per case, in addition to a Dairy Milk Chunk secret santa (offered in 250g and 96g format), as well as an Oreo Secret Santa gift box (main image) filled with Cadbury Dairy Milk and Oreo flavour goodies including Oreo Mint, Classic Oreo and two Original Dairy Milk bars. RRP £5.95 8 units per case.

In terms of advent calendars, the business is offering a 3D variety, as well as its classic Dairy Milk range, plus Cadbury Heroes option that offers miniature versions of their favourite bars, as well as a premium Green and Blacks calendar (360g) consisting of five different flavours of bite-size chocolates from the famed organic range (at £12.99). Fans of Toblerone will also not be disappointed by its latest festive calendar, developed in 200g format with classic Toblerone chocolate minis for shoppers to enjoy. RRP £9.99. Other highlights include a Cadbury Dairy Milk hollow santa in varying size formats from 45g-100g.

Selection boxes

Retailers can bring a sense of nostalgia to store with its Cadbury Dairy Milk Retro Selection Box (430g), which contains four of the classic Dairy Milk flavours including, original, caramel, fruit and nut and whole nut, all in vintage designed wrapping, this box is sure to create excitement in store. RRP £5.95.

For those who like dark chocolate, it also offers the Cadbury Bournville Retro Selection Box with a variety of 4 deliciously dark Bournville chocolate bars, two original dark, one orange flavour and one new rum and raisin. RRP £5.95, 400g.  Another recent entrant to its range, Darkmilk, will also be represented with its own selection box, containing variations in salted caramel, roasted almond, cocoa nibs and original formats, retailing at £5.95.

Other premium offerings include a Fry’s Selection box with classic mint flavours (£2.99), as well as Green and Blacks organic tasting collection, featuring 24 miniature bars; from full-flavoured Milk to creamy White with Madagascan vanilla. RRP £12.99, 395g.



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