Barry Callebaut creates digital events platform for US customers

Swiss-headquartered chocolate and cocoa business Barry Callebaut has developed a new digital events platform for its US customers in response to coronavirus pandemic conditions.

As the company explained, BC Live is launching the week of June 22 with a series of “bite-sized” webinars to understand lifestyle choices like vegan and keto, and how chocolate can play a role to meet these specific consumer needs. The series is ideally-suited for food manufacturers in the United States and Canada.

TJ Mulvihill, VP Marketing, North America, said: “BC Live is a curated and high-touch digital experience, led by our in-house industry experts, that will deliver all the information that food manufacturers need to know about today’s chocolate trends and solutions.”

Laura Bergan, Director of Brand, Marketing (pictured speaking to Confectionery Production at last year’s Sweets and Snacks Expo in Chicago), explained the events would offer both practical insights and some valuable tips with its new solutions.

She said: “We look forward to offering exclusive content in our 3-part webinar series, including a session featuring our in-house chefs, who will bring our favourite applications to life with a ‘better for you, better for the planet’ twist.”

Customers will learn about trends in wellness & sustainability; product solutions, including the launch of two new solutions, for vegan and other growing lifestyle categories; plus, get a behind-the-scenes new concepts creation experience of “Better For You” treats created by our chefs in real-time.

BC Live will consist of three digital sessions with Barry Callebaut’s insight experts on Monday, June 22, Tuesday, June 23, and Thursday, June 25 from 12-12:40pm CST.

• Centennial Chocolate Trends – Monday, June 22, 2020
Meet the Gen Z & Millennial consumers who are shaping and accelerating “Good For You” and “Good For The Planet” trends. Learn how their choices are influencing innovation in categories like snack bars, cookies, ice cream, drinks, and more, in North America today.

• Chocolate Solutions for Eating Lifestyles – Tuesday, June 23, 2020
More consumers are exploring and adopting lifestyles like vegan and keto, and they want snacks and treats that fit with those choices. You will learn about chocolate, compound, cocoa, and nut solutions that help support different eating lifestyles, including two innovative solutions which will be revealed during the session.

• New Chef Concepts LIVE – Thursday, June 25, 2020
Join the Barry Callebaut chef team as they create in real-time! They will be making a selection of healthier treats and snacks that meet lifestyle eating choices. Learn more about chocolate and how it can play a role to meet these specific consumer needs.

To find out more about the sessions, visit: https://www.barry-callebaut.com/en-US/manufacturers/news-events/bc-live-eating-lifestyles

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