Love Cocoa unveils revamped chocolate bar series and eco-friendly packaging
UK premium ethical chocolate brand Love Cocoa has unveiled a revamped 100% recyclable packaging range for its chocolate series reflecting its key environmentally friendly focus.
According to the business, founded by James Cadbury, the new minimalist design, which emblazoned with gold, has been achieved in tandem with reshaping the company’s bars into a more square shape to reflect a sense of being ‘fair and square’ in its trading approach.
Consequently, all of the brand’s cocoa is sustainably sourced, working with a family run supplier that guarantees cocoa farmers higher than market price. Handmade here in Britain, the chocolate products packaging is also also plastic free, featuring compostable inners made from wood pulp. The products will be available from Anthropologie, Fenwick, Harrods, Liberty and Love Cocoa plus independent retailers nationwide from next month.
Furthermore, the brand redesign also incorporates Love Cocoa’s ‘One Bar = One Tree’ campaign. The initiative aims to plant 500,000 trees in northern Cameroon in a bid to fight against deforestation and climate change.
Speaking to Confectionery Production about the campaign and new series as part of our ISM review, James Cadbury believed there had been a strong initial response to the new series.
For every Love Cocoa product sold, the brand has pledged to plant a tree, tapping into the growing conscience gifting trend and setting the brand apart from competitors. Working in partnership with the charity Trees for the Future, Love Cocoa hopes the campaign will benefit both cocoa farmers and the environment.
The company added that its redesign looks to firmly cement its position as a premium player in the confectionery market and is intended to create maximum standout in what is an increasingly competitive category. A new gifting range of products is expected to drive additional sales with ‘Happy Birthday’, ‘Thank You’ and ‘Congrats’ themed chocolate bars featuring some of the brand’s bestselling, award-winning flavours, including Honeycomb Milk Chocolate.
James Cadbury, who is the great-great-great Grandson of Mr John Cadbury explains: “We believe the redesign showcases the exceptional quality and taste credentials of Love Cocoa. The brand has grown +400% over the past two years, and is expected to hit £1.5million revenue next FY. With that in mind, we felt the time was right for a refresh. We’re looking forward to introducing the transformed Love Cocoa brand to existing shoppers as well as draw in a legion of new fans. We are also proud to be partnering with Trees for the Future and are committed to planting 500,000 trees in 2020, helping local communities in West Africa badly affected by deforestation.
On the company’s response to the coronavirus pandemic, he added: “We’ve seen a 500% increase in online sales in the last 2 months compared to last year on our website with gift packs and hampers proving very popular. We’ve tripled our subscribers as well as brought down the cost of acquisition with customers looking to treat themselves to quality chocolate.”
