Ferrero’s 31 Days of Halloween calendar sets the supernatural standard

The spooky season is being kick-started once again by Ferrero with its established 31 Days of Halloween Countdown Calendar, which is celebrating its supernaturally fine sixth year, reports Neill Barston.

Notably, the venture, which supports Children’s Miracle Network Hospitals, has been designed in the form of a hauntingly intriguing storybook that serves as a treat countdown and devilishly good decor.

As the company, which is set to play its part in our World Confectionery Conference next month in Brussels, explained, each day throughout October, families will unlock a surprise confection from Ferrero’s portfolio of brands, including Butterfinger, CRUNCH, Baby Ruth, 100 Grand, Kinder Bueno, Kinder Joy, Kinder Chocolate, Tic Tac, Nutella, Keebler, Mother’s Cookies, and Fannie May. The daily discovery ritual creates lasting memories while building anticipation for Halloween night.

Limited quantities of the calendar will be available on September 9 and September 16. Consumers can first follow FerreroNACorp and @cmnhospitals on Instagram for release alerts and then visit FerreroHalloween.com to donate $31 or more to secure a calendar while supplies last. One hundred percent of donations benefit Children’s Miracle Network Hospitals.

As the confectionery group revealed, in addition to fundraising efforts, it will distribute treats and confections directly to pediatric patients and their families at Children’s Miracle Network Hospitals near company facilities, bringing Halloween joy to those who need it most.

“Halloween creates some of the most cherished family memories, and we take pride in crafting products that elevate those celebrations,” said Michael Lindsey, President and Chief Business Officer of Ferrero North America. “Our commitment goes beyond delivering exceptional products – we’re dedicated to supporting communities through meaningful partnerships like our work with Children’s Miracle Network Hospitals.”

“Ferrero’s unwavering dedication to community support is truly inspiring,” said Aimee J. Daily, Ph.D., President & CEO of Children’s Miracle Network Hospitals. “Their innovative approach to fundraising through this stunning new calendar design demonstrates how creativity and compassion unite to change kids’ health. We have every confidence this unique, storybook-inspired concept will capture hearts and generate vital support for the children and families our hospitals are dedicated to serving.”