Mondelēz International completes deal for Give and Go
Multiple colorful nicely decorated muffins on a wooden background, top view
Mondelēz International has completed its agreement to acquire a significant majority interest in Give & Go, a North American business operating within sweet baked goods and owners of the two-bite brand of brownies and decorating kit specialists Create-A-Treat.
“As we continue to establish foundations in fast-growing snacking adjacencies, this is an important acquisition for our company that supports our ambition to lead the future of snacking,” said Glen Walter, Executive Vice President and President, North America for Mondelēz International. “We look forward to working with the Give & Go management team as they build on their leading position in the large and fast-growing in-store bakery channel.”
“This is a unique opportunity for Give & Go to join the Mondelēz International family and benefit from their capabilities to accelerate innovation, consumer engagement and strategic retail partnerships. We had a very successful partnership with THL and thank them for their support over the last three-and-a-half years,” said Joel Flatt, President and CEO, Give & Go.
As with other recent acquisitions including Perfect Snacks and Tate’s Bake Shop, Mondelēz International will operate Give & Go separately in order to nurture its innovative and entrepreneurial spirit. Give & Go will benefit from access to Mondelēz International’s consumer and channel insights, procurement, marketing and sales resources to expand the reach of its famous brands to more consumers. Give & Go’s senior leadership team will retain a minority interest in the company and continue to run the business from their existing headquarters.