Fudge Kitchen to showcase new products at ISM

Fudge Kitchen will launch its new NPD for 2020 at this year’s ISM, including London Sliders, Union Flag Collection and its Christmas 2020 range, all at Stand K40 4.2 in the Great Britain pavilion.

“2020 will be Fudge Kitchen’s sixth ISM,” said Fudge Kitchen managing director, Sian Holt, “which is a testament to how important the show is to us. Over the years, it has given us quality leads for UK and international buyers that have significantly helped growth; and has developed our distribution networks across Europe and as far as Canada.”

“As we are a very person-based company, ISM importantly allows us to personally reconnect with our existing customers, introducing them to our products, ranges and new packaging; and helping them to hone their listings for 2020 – with Christmas always a key planning focus. And because Fudge Kitchen is defined by innovation, it is also the place for launching our new products and an indispensable window on global confectionery trends and new ingredients. I am looking forward to scouting for interesting new products, developing themes and inspiration to take back to our busy development kitchen in Kent.”

London Sliders comprises four lines of handmade vanilla fudge with packaging bearing symbols of London, the Union Flag Collection comes in four sizes for every gifting eventuality, all packaged in boxes emblazoned with the Union Flag. The Christmas range is made up of brittles, fudges and caramels, with new flavours arriving for 2020 including Spiced Caramels.

Rupert Allinson, Fudge Kitchen’s key accounts manager said: “We are very excited about unveiling our new London Sliders at ISM. The packaging celebrates three much loved icons of our capital – Big Ben, the classic red Telephone Box and, of course, the London bus – alongside a fourth generic “I Love London’ line; making it the perfect, premium gift product for London based or focused brands, particularly in the tourist, hospitality and travel sectors. From gift shop souvenirs to hotel loyalty rewards to impulse treats in the city’s finest stores to corporate gifts for London brands. These are six handmade squares of premium vanilla fudge that speak of the history of the city and are made less than 60 miles away in Kent.“

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