Mondelez acquires Life Foods
Mondelez International has announced the acquisition of Enjoy Life Foods, a US snacking company that focuses on the growing “free from” segment. Enjoy Life offers a range of snacks that are free from the eight most common allergens – wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish.
“As we focus on continuing to drive growth in snacking, the acquisition of Enjoy Life Foods is a great strategic fit for us,” says Mark Clouse, chief growth officer at Mondelez International. “The Enjoy Life brand expands our portfolio into faster growing, on-trend, ‘better-for-you’ areas and provides an excellent platform to make these delicious offerings available to consumers with ‘free-from’ needs or simply looking for healthy-lifestyle options, both in the United States and beyond.”
Scott Mandell, CEO and founder of Enjoy Life Foods, says, “We’re thrilled! As we combine our great brand, market leadership and passion for our consumers with the global resources, scale and marketing expertise of Mondelez International, I’m confident this relationship will enable us to reach even greater heights.”
Mandell and other members of the Enjoy Life leadership team will continue to lead the company. Mondelez International will operate Enjoy Life Foods as a separate, wholly owned subsidiary.