Easter marks key momentum for Cadbury’s Mini Egg sustainable packaging

With Easter on the horizon, Cadbury has moved to enhance its environmental performance through new packaging for its Mini Eggs bags, which now feature 65% certified recycled plastic packaging, writes Neill Barston.

The US-headquartered business has made the move as part of wider sustainability measures that have been rolled-out in recent years that aim to notable reduce its carbon footprint.

As the company confirmed, its Mini Egg series for 2026 in 31.9g, 74g and 256g Cadbury Mini Eggs bags will now be wrapped in its latest eco-friendly packaging. In addition, Cadbury tablets will be wrapped in 80% certified recycled plastic packaging, which it said would be done through a mass balance approach. Furthermore, the Cadbury Special Gesture Easter Egg range has been replaced with a recyclable cardboard handle.

The moves build on measures last year that included itsCadbury Easter Favourites Pouch with the outer packaging made from paper, which removed 6.4 million plastic windows across the Easter egg range.

Delivered in partnership with international partner Amcor, a global leader in developing and producing responsible packaging solutions, the 2026 packaging uses Amcor’s AmFiniti Recycled Content, which converts post-consumer plastic waste into new packaging.

Wider objectives
Through this partnership, approximately 134 tonnes of post-consumer recycled plastic will be sourced to produce packaging across different parts of the Cadbury Easter range this year, equivalent to ~16 million seasonal tablets per year and 70 million bags of Mini Eggs per year. This has been made possible with advanced recycling technology, with each Mini Egg bag also featuring QR codes explaining its wider recycling drive. 

As the business noted, its international goals include  designing 98% of its packaging for recyclability and labelled with clear consumer recycling information by 2030.

To date, 96% of its total packaging is designed to be recycled. Alongside this, Mondelēz is working to achieve at least a 25% virgin plastic reduction in its rigid plastic packaging by 2030, forming part of the company’s global “Pack Light and Right” strategy.

Joanna Dias, UK&I Sustainability Lead at Mondelēz International believed the venture had made notable progress.

She said: “Our Cadbury Mini Eggs range is an iconic Easter treat, loved by people across the UK & Ireland, and this is an exciting moment to increase our use of recycled plastic packaging across the Easter range. Continuing our partnership with Amcor to grow our impact, our Cadbury Mini Eggs this Easter are another fantastic milestone for Mondelēz UK&I as we work towards the delivery of Mondelēz’s global sustainability goals, namely, reducing our use of virgin plastic.

For its part, Amcor welcomed the opportunity to work with Mondelez, with its senior product development engineer Janice Narainsamy noted that such initiatives demonstrated how the move to a more environmentally balanced packaging solutions can be rolled out more widely.