Ferrero prepares major releases for Sweets & Snacks Expo including Nutella peanut flavour
Ferrero's North American division is set for an extremely busy year, as will be revealed at Sweets & Snacks Expo. Pic: Ferrero
Final preparations for this year’s Sweets & Snacks Expo in Indianapolis are now in full swing, with Ferrero among major brands set to unveil new innovations, including its first new North American flavour release in the form of a new peanut variety, writes Neill Barston.
The company has made significant gains in the region, and has traditionally used the key confectionery show – which calls at the Indiana Convention Centre between 13-15 May, as a launch point for a number of new items.
Confectionery Production will be on hand to report live on the week’s proceedings and experience Ferrero’s latest launch along with a host of major brands, as well as significant range of SME businesses, as well as covering the event’s parallel supplier showcase between 12-13 May, so email [email protected] with any show news or views ahead of the event or during the expo.
For its part, Ferrero will also be releasing its Rocher squares, which have been designed specifically as a sharing series, and will gain a release alongside other novelties including a new Tic Tac Dr Pepper version, which will be out this autumn.
Notably, the region’s division has seen impressive growth of 3.4% over the past year in North America, and the company is continuing this momentum with its largest-ever product reveal at the Expo. These new products, including a brand-new format for Ferrero Rocher and Nutella’s first flavour innovation tailored specifically for US preferences, reflect its focus on innovation and investment within the region.
See our exclusive video preview of this year’s Sweets and Snacks Expo here, featuring Carly Schildhaus, public affairs director of the National Confectioners Association, which is behind the show.
“Our momentum here has never been stronger,” said Michael Lindsey, President and Chief Business Officer of Ferrero North America. “Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company’s history. These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America.”
“Ferrero has been driving growth in our categories with disruptive, toptier innovation for years,” said Jim Klein, Chief Customer Officer, Ferrero USA. “We’re looking forward to delivering more and more value for our retail partners with the biggest, most exciting slate of innovations we’ve ever brought to Sweets & Snacks Expo.”
