Nestlé campaign celebrates British manufacturing, including its York KitKat production
Nestle's KitKat production line in York, Yorkshire, UK, is being celebrated in a new campaign. Pic: Neill Barston
An engaging campaign has been launched by Nestlé celebrating UK manufacturing’s contribution to communities, including focusing on its confectionery production, writes Neill Barston.
The initiative, titled “Good for Britain, Good for the Future,” places a spotlight on workers across the food and drink sector, led by two new distinctive videos that focus on its KitKat Production, as well as Nescafe coffee.
It aims to tell some of the stories of unsung production heroes who have kept its manufacturing halls ship-shape down the decades, as well as focusing on farming families that have offered long service to their communities.
As the company explained, its manufacturing has played a part in the nation’s life since the 1860s, manufacturing some of Britain’s best-loved brands including KitKat (formerly under Rowntree’s ownership), and made in York for more than 90 years.
The campaign has been planned across digital and other media channels, and features Giles Naish, the great-great-grandson of confectionery pioneer, Joseph Rowntree, who showcases the legacy that the business continues to enjoy within York.
Notably, Rob Jackson, Process and Product Specialist at the company’s longstanding Yorkshire factory proudly shares the innovation and expertise that go into making the beloved KitKat, which has been produced in York since its invention in 1935.
As the initiative examines skills development, Emma Robinson shares her personal journey and career progression as an engineer at Nestlé’s Product Technology Centre in York, the centre of excellence for chocolate innovation and research for the entire company.
Furthermore, the campaign also speaks to Johnny Slack, a British dairy farmer whose herd has grazed the same land for generations, discusses how his milk goes into making the Nescafé range of frothy coffees.
Richard Watson, CEO of Nestlé UK & Ireland, explained the value of its brands down the generations.
He said: “At Nestlé, we are incredibly proud of our heritage in the UK – from the raw materials we source from British farmers to our skilled teams who bring their passion to some of the nation’s best-loved brands.
“This new campaign is our way of celebrating the colleagues, communities, suppliers and customers behind our products, without whom our much-loved brands wouldn’t thrive. We also want to focus on the future, to build connections and demonstrate our long-term commitment to Britain.”
