Innovative campaign from Ferrero sees Singapore Schoko bon series launch
In addition to its most recent campaign in the US, Kinder has also extended the roll-out of its Schoko bon fine hazelnut pieces, launched this week in Singapore. Pic: Ferrero
Major Ferrero chocolate brand Kinder has embarked on its first key campaign in two years, titled, Simply Wonderful, featuring a series of digital video and social media special activities to engage with younger audiences, writes Neill Barston.
As the company explained, the venture celebrates the delightfully endless possibilities that begin with a simple treat, with the company continue to capture strong market share with the popular treat since its launch in the region.
The campaign comes amid notable activity for the business including the extension of its Schoko-Bon mini chocolate series, which first made an appearance two years ago, and has now gained a region launch in Singapore.
“At Kinder Chocolate, we believe that something wonderfully extraordinary can come from something remarkably simple,” said Catherine Bertrac, Senior Vice President of Marketing, Ferrero Mainstream Chocolate on its fresh engagement mission. “Our Simply Wonderful platform celebrates how two thoughtfully crafted ingredients – smooth milk chocolate and creamy milky filling – create a magical experience that sparks imagination. It’s not about complicated recipes or endless options – it’s about making space for wonder through simplicity.”
To bring this vision to life, the Simply Wonderful campaign leans on its biggest fans: kids. A short film titled Cowboys will debut across television, digital video and social platforms, with a separate partner series called Wonderful Bites joining it on social. Both pieces feature children using their imaginations to explain what makes Kinder Chocolate so special. Through their playful storytelling, the films capture the boundless creativity that makes childhood so remarkable, emphasising that the most memorable moments often have the simplest ingredients and can inspire the type of everyday magic only kids can create.
From its minimalist ingredient story to its vibrant, playful design system, the campaign reflects Kinder Chocolate’s commitment to a distinctive identity that cuts through clutter and makes space for creativity. Across digital platforms and social media, the campaign brings to life a world where chocolate isn’t just a treat — it’s the start of something wonderfully unexpected.
“At Kinder Chocolate, we believe that something wonderfully extraordinary can come from something remarkably simple,” said Catherine Bertrac, Senior Vice President of Marketing, Ferrero Mainstream Chocolate. “Our Simply Wonderful platform celebrates how two thoughtfully crafted ingredients – smooth milk chocolate and creamy milky filling – create a magical experience that sparks imagination. It’s not about complicated recipes or endless options – it’s about making space for wonder through simplicity.”
To bring this vision to life, the Simply Wonderful campaign leans on its biggest fans: kids. A short film titled Cowboys will debut across television, digital video and social platforms, with a separate partner series called Wonderful Bites joining it on social. Both pieces feature children using their imaginations to explain what makes Kinder Chocolate so special. Through their playful storytelling, the films capture the boundless creativity that makes childhood so remarkable, emphasizing that the most memorable moments often have the simplest ingredients and can inspire the type of everyday magic only kids can create.
From its minimalist ingredient story to its vibrant, playful design system, Simply Wonderful reflects Kinder Chocolate’s commitment to a distinctive identity that cuts through clutter and makes space for creativity. Across digital platforms and social media, the campaign brings to life a world where chocolate isn’t just a treat — it’s the start of something wonderfully unexpected.
