Godiva targets strong slice of the premium Christmas chocolate market

Belgian-founded luxury chocolate brand Godiva has kicked-off its Christmas campaign in unveiling a series of seasonal gifting ranges which are set to target the luxury gifting market, reports Neill Barston.

The brand, which is drawing close to its centenary next year, explained that it is focusing its messaging on the importance of sharing moments this festive season, and has devised a series of special treats to mark the occasion.

Among its key options of this will be its Holiday Gift Box for the US market and other territories, which features an assortment of luxurious chocolates, from traditional favourites to velvety ganaches, creamy pralinés, fruits, nuts and more–all wrapped in a ready-to-be-gifted wreath package.

Moreover, the company’s Holiday Truffle Gift Box features a distinctive chocolate made with high quality ingredients, encased within a striking green and gold gift box tied with a red ribbon to celebrate the Christmas season. Furthermore, another popular favourite, the Godiva Assorted Gold Gift Box, is focused on an assortment including milk, dark, and white chocolates, complete with rich fillings.

Limited edition ranges
In addition to the Holiday Collection, the business also recently launched its new limited-Edition Belgian Heritage Collection, an assortment of bespoke chocolates that celebrates Godiva’s Belgian heritage, passion for chocolate innovation and artistry.

The selection stands as the company’s most offering in the United States, and contains carefully selected chocolates crafted in Brussels. From rich, complex dark chocolate to the creamy indulgence of milk chocolate, or the nutty notes of its renowned hazelnut praliné, each chocolate in the Belgian Heritage Collection is a testament to the brand’s passion and devotion to crafting the finest Belgian chocolate. You can view the full collection here.

Notably, Godiva is continuing the tradition of its pink truck that visited the streets of Brussels in post-war Belgium, which will be revived in the US, as it hits the road visiting a number of communities. These include New York City, at theRockefeller Center and Herald Square. The second stop will be in Tampa, Florida and be helping to give back to devastated communities impacted by the recent hurricane. Follow the company at Instagram @godiva to learn more about when and where we will be.

As the company noted, the secret behind its premium status dates to a nearly century-old legacy of dedication that began when founder Pierre Draps first began hand-shaping his extraordinary creations. Since the beginning, every truffle, praline, and chocolate has been made with the same meticulous care that transforms the company’s chocolate into art.

President of the business, Steve Lesnard believed this year’s campaign would be particularly notable. He said: “The most meaningful holiday gifts are given with signatures of love. That was the inspiration behind our Love, Godiva campaign.

“Our holiday collection represents what people love most about our brand – how we pour our whole heart into our chocolate. This dedication in craftsmanship is what continues to make Godiva the perfect gift for yourself or someone you love. Which is why our chocolates and confections come with our signature, our promise. It’s a gift from us to you. From our hearts, for your holidays.”