Flavour packed Jacob’s Bites series targets on-the-go snacking market
A key new mini treat is being released by snacking group pladis, as it releases its Jacob’s Bites series that is set to target the on-the-go market, which has enjoyed a post Covid-19 pandemic boom, as consumers continue to enjoy a heightened range of social occasions, writes Neill Barston.
The flavour-packed snacks are being unveiled in four flavours – Mature Cheddar & Caramelised Onion, Red Leicester, Sweet Chilli & Sour Cream and Smoked Paprika – each box is filled with generously seasoned biscuits that have been oven baked.
As the business noted, they have been created to leverage key sharing occasions, Jacob’s Bites come in fully recyclable 125g boxes and are aimed at reinvigorating the category by showing that Savoury Biscuits can be both full of flavour and fun to share. They are also free from artificial flavours.
“We have over 170 years of baking the nation’s favourite savoury biscuits under our belt, so we know a thing or two about using the best ingredients to create the tastiest savoury snacks,” says Asli Akman, Marketing Director – Savoury at pladis UK&I. “We have spotted an unmissable opportunity to unlock further growth with a new range which will take Jacob’s beyond the cheeseboard and into brand new snacking occasions.
“Brits are snacking more than ever, and this means more and more shoppers are looking for quick, grab-and-go options for sharing, but existing Savoury Biscuits formats aren’t fit for purpose when it comes to these new snacking moments. As a result, the category currently under-trades in almost two thirds of all savoury snack occasions (64%) , which means there’s a huge growth opportunity for the taking.
“Presented in a fully recyclable cardboard box that’s made for sharing, Jacob’s Bites have a moreish light, crispy texture that makes them ideal for passing around among friends or family, whether hunkering down for a movie night in, picnicking in the park or looking for an on-the-go snacking solution.
